Crawfords Wholesale Bakery
8227 Northwest Blvd., Ste.205 Indianapolis, IN 46278,  Phone: 317-872-2660, Fax: 317-872-1573
Hours of Operation: Monday thru Friday 8:30 am - 4:30 pm

 

 

Product List 

 Half Sheet Brownies:   Extra chewy with pecans (or walnuts).  This product is ready for small shops, caterers, or food service accounts.  Can be topped with either Donut Sugar or iced with one of your favorite RTU Icings:  Chocolate Fudge, Cream Cheese, Caramel Dip, or German Chocolate. Merchandising Hint:  Last week I saw brownies like these, uniced, cut 3 x 3, stacked on Top of each other in a Poly Prop Bag with a Retail Price for 4/$11.95.  I also have sold these brownies cut out with a large heart cookie cutter, powdered sugar, wrapped with film – and they fly off the counter at between $3.99 and $4.99.  The “scraps” work for sampling!

Carrot Cake – Gourmet:  This cake is the real deal.  Perfect spicing, raisins, pineapple and walnuts – and beautiful chips of carrot.  Compare to best on the market and be proud.  The RTU Cream Cheese Icing will make everybody happy.  This comes in Full Sheets (heavy), half sheet, and Jumbo Cupcakes.  Merchandising Hint:  Make Gourmet Carrot Cake Bars out of the half or full sheets, fill a pastry bag with RTU Cream Cheese Icing and you will be amazed how fast you can create a new product with what you already have.  Don’t forget to sell the colored orange and green icing for the garnish on top.

Jumbo Cupcakes:  Which is your favorite?  White, Yellow, Chocolate, Raspberry, Red Velvet, or Carrot?  Pick one.  You are covered.  Your best cake mixes in a form your customers love.  Think fillings – you have them and your customers need them.  For the shops that have donut fillers, it is a simple shot through the top.  How fancy can the retailers get?  Maybe Raspberry with Do-Bosh filling topped with Chocolate Ganache. Gourmet!  Or a refreshing Yellow cupcake with lemon filling or chocolate butter crème?  Merchandising Hint:  Expand your Jumbo Cupcake Line with Red Velvet and German Chocolate to complement your Carrot Cake and you have a complete product line, upscale, fast, and wonderful.  Supply the fillings and icings and you get the opportunity to make your customers into Heroes.   Don’t forget to sell the 4 count carry-out package!

Full Sheets – Heavy:  White and Red Velvet are scaled at a whopping 176 ounces (11 lbs), Carrot is scaled at 208 ounces (13 lbs).  The result is a graduation cake that is as outstanding as the graduates themselves.  Measuring almost 2 inches thick, this has “Professional Baker” written all over it.  This cake should retail for $100 or more when decorated.  For a Wedding-On-the-Run or a Celebration of Life, here is the real deal.  Easy to decorate.  This cake is packed one per box, allowing the customer perfect inventory control.  Merchandising Hint: Please make sure to add on upscale boxes, pads, and fillings to be part of the sales package.  The customer who has decorating talent but is a little weak in baking skill will be an ideal sales opportunity.  The new Gourmet Fillings – like the Raspberry - is an easy add on for the customer. These items will move quickly from impulse to a demand item for your customers since the quality is much higher than the regular cake in the marketplace.

Stacked Celebration Cakes The hottest cake combo in the marketplace.  One box containing a set of two 6” layers and two 10” layers – either White or Chocolate - ready for some of the neat Deco Pac or Bakery Craft kits.  Add a 12” 2 layer in white and you have a 3 tier wedding cake ready to go.  The layers measure about 3 ¾” thick and flat, ready to ice.  Read your bakery trade journals, and see this is “in.”  Grandparents are spending $60 to $100 on each order (no such word as “recession” when spending on your grandkids)!  As wedding cakes, you have 100 servings of cake pronto!   

Half Sheet Winners:  Gourmet Carrot Cake, Southern Red Velvet Cake, and White cake, packed 6 to the case and ready for sale.  Here is how to do super fast bars:

  1. Cut the cake into 3 l x 6 w –

  2. Cut the pieces into 45 degree wedges.

  3. Spread your garnish in a baking sheet – nuts for Carrot, crumbs for either Red Velvet or White

  4. Set up a bag with RTU cream cheese icing

  5. Measure the diameter around the cake.

  6. Spread the icing from the bag on the garnish.  Same inches as diameter

  7. Roll the cake over the cream cheese icing.

  8. Place on an éclair paper,

  9. Finish the top

  10. Garnish.

Productivity for this kind of work can hit $175 per hour easily! Merchandising Hint:  Make it good, make it fast, and sell it fresh. – Treats are in!  Also, the half sheets are baked in cardboard trays – think schools needing 40 servings fast and cost effective? 

Muffins – Regular Size:  Jumbo is passé.  Regular is in.  Pitch-ins, Schools, Food Service, Hotels, and more.  Recession is hitting the cost per unit around the world, and here is a way to round out your product line by adding our Blueberry, Banana Walnut, or Lemon Poppy Seed muffins.  The muffins are made with R & H Crème Cake Batter for the finest quality. Merchandising Hint:  Whether your customer refreshens a buffet line, filling a show case, or planning an open house, our Freezer to Table in 30 min. muffins will meet your customer’s needs and save money with efficient portion control.

Two Bite Brownies - Lunch Box Treats, Brown Bag Specials, After School Snacks, and Chocolate Cravings - you name it and it is a reason to sell and make someone smile.  Instead of messy icing, we drop a chocolate disc on top of the brownie and let it melt.  Once the disc cools, you get an extra dose of chocolate to round out your treat.  Whether you sell bulk or RTS, it is plus sales with a great shelf life. Merchandising Hints:  Okay, Jazz it up….they will take it, we left a slight dip in the center so you can add your favorite icing or topping…uptown with a Fresh Strawberry and whipped Topping or Downtown with a dollop of Peanut Butter.  There are thousands of simple ways to make this into a special treat for any shop.

Coffee Cakes – Traditional Danish, Ready to Sell, in 3 Flavors: Classic Cream Cheese, Walnut Cinnamon, and Apple Cinnamon.  Multi-Pack in a case.  The cut on the Coffee Cake is handmade in the classic 3 cut so they open and ribbon during the proofing and baking.  Merchandising Hint: Coffee Cake Trays have never been easier to make, while adding more profitability to a store’s product line.  The Freezer-to-Sales Floor can help your customer merchandise and add extra impulse sales. No excuses from production - just success.

Sweet Results™ - Developed by a Master Baker in Canada who was into Natural Baking before natural baking was cool.  Brian states that in his 50 years of baking, Sweet Results is the best product line he has ever developed.  Complex layers of flavors, natural grains and unique ingredient combinations have made this product line a Market Winner in Calgary , Canada .  We brought it to the US because the tastes, flavors, and nutritionals are very “now” on how people want to eat. Each product has a completely different taste profile. An accompanying sheet will explain the “Good For You Foods” benefits. 

Sweet Results™ 100 – New! New! New! Today is the first showing of the commercial package.  Olean 75 is a new product with G.R.A.S. approval that cuts 75% of the fat out of a product, but leaves 100% of the flavor.  The health benefits are great and are listed on the product sheets.  Here is the real benefit:  100 Calorie Sweet Results Cookies satisfy not only your taste buds, but add real food with nutrition to help your hunger.  This is miles ahead of the current 100 Calorie Snack Market.  Merchandising Hint: Each package’s bright label will draw customers who are trying to “do better” in their personal diet plan.  So, building a full line display will attract their attention.  The long shelf life gives the Retailers time to build sales and destination business.   This may be a new market for your customers.  The goal is to turn the “Special Occasion” customer who runs in to pick up a cake into a regular customer who seeks you out.

Olean Cookies -   Is it Olean or Regular Chocolate Chip Cookies?  Try for yourself and see the applications for the Olean for your customers.